Value-Adding as a Concept to Transform the Middle East

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Value-adding has gotten a bad rap. Mostly because we are used to hearing the term “value-added,” which has come to mean a financial reward for our step of the chain on the way to consumers.

I spoke in Beirut in November to the ministers of energy, environment and other arenas, plus 120 CEOs of corporations in related industries. The video is above. Value-adding is the subject of the talk. Value-adding means to change positively the lives of the stakeholders every time you engage them. The ‘ing” is indicative of a never-ended commitment to increase the value to the system of stakeholders.

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