Tracking Potential



While working at the Rodale Institute several years ago ,we were surprised to learn that Robert Rodale, former Institute director and  editor of Organic Gardening magazine was an Olympic skeet shooter. On further thought this made sense. In skeet shooting, one needs to trace the trajectory of the clay pigeon, imagine its future path, and aim leading it to impact it at some future as yet unrealized point. Rodale was expert at seeing the potential of existing trends. It was only natural that he would excel at doing this visually as well.


To many, the idea of tracing trajectory to  imagine future potential may seem abstract and even unprofessional. Most marketing and planning is done looking to the past to guide it. This has been compared to driving by looking in the rear-view mirror. While it is essential to look at the past to imagine the future, it is the as yet unrealised future where we are headed. We will aim much better if we focus on that unrealised potential point. (more…)

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