Value-adding has gotten a bad rap. Mostly because we are used to hearing the term “value-added,” which has come to mean a financial reward for our step of the chain on the way to consumers.
I spoke in Beirut in November to the ministers of energy, environment and other arenas, plus 120 CEOs of corporations in related industries. The video is above. Value-adding is the subject of the talk. Value-adding means to change positively the lives of the stakeholders every time you engage them. The ‘ing” is indicative of a never-ended commitment to increase the value to the system of stakeholders.

Climate Change is beginning to look like a real movement—front page news instead of weekend science columns; multiple new conferences and publications; new and newly converted organizations getting on the bandwagon. Stimulus programs have made it a resource magnet, sending local governments scurrying to find projects under its umbrella. Even the companies we loved to hate are putting out ads assuring us they too are on the job fighting climate change. This is finally beginning to look like an unstoppable train—which means it is even more important to make sure we’re on the right track. But early signs are raising some serious concerns that old patterns are pulling us in the wrong direction. 